Corey Haines is the only SaaS marketing guy you'll ever need to listen to.
Corey Haines tells this crazy story of how he got his first marketing job, within 3 days, to propose to his girlfriend. Last year, he left his job as the head of growth of Baremetrics, to go bootstrapping full-time. He's since worked on Hey Marketers ( a job for only for marketers), Swipe Files (a curated library of the best marketing examples with detailed teardowns of what makes them great), Mental Models for Marketing (Mental models and frameworks have literally been a game-changer in being able to think about marketing as a whole) and Refactoring growth (how profitable software businesses systematically acquire and retain customers the hack-free, spam-free way). He also hosts 2 podcasts, writes on his blog regularly, and shares very valuable marketing tips on Twitter. It was through Twitter that I started exploring his content and was flabbergasted by the sheer amount of good content he produces. He has so much to share, and we're here to listen :)
Here’s the link to -> Anchor.
The podcast is also available on Apple podcast, Spotify, Google Podcast, and all major podcasting platforms. Show notes available in description wherever you’re listening
Also, I thought it’d be a good idea to share all the articles I read and podcasts I listened to while researching on Corey. Below are the links.
https://www.coreyhaines.co/blog/leap - This is the post that Corey wrote when he was leaving Baremetrics. It’s a valuable insight into the mind of a bootstrapper at a critical moment in his life. I asked Corey about this moment on the podcast
Corey's Website (https://www.coreyhaines.co/) is an excellent resource on what he reads and listens to and the people he admires
Corey's Twitter (https://twitter.com/coreyhainesco) is another treasure trove. There was one particular tweet he shared last week on building an audience. We talked about that on the podcast in much detail.
Corey also does a podcast - Defaultalive.fm, where he’s documenting his journey.
Corey is a huge fan of Rob Walling and I read this post by Rob (https://robwalling.com/2015/03/26/the-stairstep-approach-to-bootstrapping/) to understand Corey’s approach towards entrepreneurship. We also talked about his journey and how it fits into Rob’s framework.
The guide to validating startup ideas -> https://guide.opryshok.com/ (use "stealmm" for $5 off)