Steal My Marketing becomes Intellectual Software
Hi Friends.
I wrote my last edition in April. In the past few months, I’ve had time to
Read A LOT
Work on a secret ebook project with a Twitter whale. It comes out soon ;)
Consult a few entrepreneurs on Tiktok
Think about where I want to take this newsletter
The newsletter came out of the Tiktok page where I was reposting Youtube clips. But in the past 18 months, things have evolved. I started the podcast, met a ton of interesting people, and read things my chimp brain could barely process
The unbundling of nation-states
NFTs, DAOs and the Metaverse
The separation of money and state
So here’s where we stand:
The world is changing at a mind-boggling pace, and most of us in our 20s will barely understand the technology that’ll exist in the next 20 years. The same happened to our grandparents. And this time, things are moving 10X faster.
Intellectual Software is an attempt to understand the world from the perspective of those who get it.
A computer’s software is defined as “the programs and other operating information used by a computer.” For a human, that’s what they know and how they think—their belief systems, thought patterns, and reasoning methods. Life is a flood of incoming data of all kinds that enter the brain through our senses, and it’s the software that assesses and filters all that input, processes and organizes it, and ultimately uses it to generate the key output—a decision.
When people think about what makes someone like Elon Musk so effective, they often focus on the hardware—and Musk’s hardware has some pretty impressive specs. But the more I learn about Musk and other people who seem to have superhuman powers—whether it be Steve Jobs, Albert Einstein, Henry Ford, Genghis Khan, Marie Curie, John Lennon, Ayn Rand, or Louis C.K.—the more I’m convinced that it’s their software, not their natural-born intelligence or talents, that makes them so rare and so effective.
And yet, we don’t study software. Intellectual Software changes this.
Issue #1 drops 12th Sept. We study Elon Musk :)
Here’s the newsletter page if a friend of yours might be interested: https://intellectualsoftware.substack.com
Happy Weekend.