After being fired from his job at a local TV station, Arnie Malham founded CJ Advertising, to help law firms advertise on TV and built it into one of the largest ad agencies in the US. At its peak, they were doing more than $60 million in revenues. Along the way, he founded 2 other companies and has formulated the secret sauce of building a great culture inside organizations. At CJ, he offered his employees unlimited vacation, free food, sent their kids birthday presents, and paid them to read books. His book club was so successful that after selling his ads business, he built a platform where other companies could implement the book club inside their own organizations. BetterBookClub has rewarded more than $100,000 to employees for reading books. More than 100 companies are now using Arnie’s platform and I was honored when he invited me to join his Founder’s Circle Book Club. Here's his story, and how he did it.
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The culture behind building a $60…
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After being fired from his job at a local TV station, Arnie Malham founded CJ Advertising, to help law firms advertise on TV and built it into one of the largest ad agencies in the US. At its peak, they were doing more than $60 million in revenues. Along the way, he founded 2 other companies and has formulated the secret sauce of building a great culture inside organizations. At CJ, he offered his employees unlimited vacation, free food, sent their kids birthday presents, and paid them to read books. His book club was so successful that after selling his ads business, he built a platform where other companies could implement the book club inside their own organizations. BetterBookClub has rewarded more than $100,000 to employees for reading books. More than 100 companies are now using Arnie’s platform and I was honored when he invited me to join his Founder’s Circle Book Club. Here's his story, and how he did it.